Thunder Valley Casino Selects Mariposa as Their Customer Relationship Management Software Solution
SAN DIEGO--(BUSINESS WIRE)
4:15 pm ET
Venture Catalyst Incorporated ("VCAT") (OTCBB:VCAT - News),
announced today that Thunder Valley Casino has licensed Mariposa,
VCAT's marketing, customer relationship management ("CRM") and business
intelligence software system. Thunder Valley Casino is located near
Sacramento, Calif., in Northern California. "We are delighted to
add Thunder Valley Casino to our growing list of Mariposa clients,"
said Greg Shay, chief executive officer and president. "Thunder Valley
Casino is a premier northern California property and we are honored
that they have chosen Mariposa as their CRM solution."
Mariposa is an award-winning software solution that provides a
fully-integrated marketing and business intelligence system for the
gaming industry. Developed to work in conjunction with existing player
tracking, slot accounting and other data collection systems, Mariposa
can dramatically improve the way casinos do business. By providing
gaming properties with tools to create, execute and track sophisticated
multi-channel, targeted marketing campaigns, as well as analyze both
customers and products on the casino floor, we believe that Mariposa
can help increase revenues and operating efficiency significantly.
Mariposa consists of a proprietary modular suite of applications,
including Campaign Management, Data Visualization, with easy-to-read
mapping features, a Data Warehouse, including "Predictive Modeling,"
and a Player Contact System.
Mariposa is currently in use at the Barona Valley Ranch Resort &
Casino in San Diego, California, the Hard Rock Hotel and Casino in Las
Vegas, Nevada and the Greektown Casino in Detroit, Michigan. Mariposa
has also been licensed to the Stratosphere Casino Hotel & Tower and
Arizona Charlie's Boulder and Arizona Charlie's Decatur in Las Vegas,
Nevada, as well as Jackson Rancheria Casino, Hotel & Conference
Center near Sacramento, California and Don Laughlin's Riverside Resort
Hotel & Casino in Laughlin, Nevada.
